Home / Insurance Glossary / Soft Market
Insurance Glossary
Soft Market
Definition
A period of falling premiums and broader terms as insurers compete for business. Contrast Hard Market.
Related terms
Hard MarketAI Liability InsuranceDigital Asset InsuranceProduct LiabilityCommercial General Liability (CGL)
Need this coverage, or just a clear answer?
Our brokers translate terms like Soft Market into a program built for how your company actually operates, and read every policy for the exclusions that matter.
Get covered → Book a 15-minute call →